Black Friday is no doubt one of the year’s busiest days for shopping. Here are 25 key trends for black Friday spending:

Sales Statistics for Black Friday

1. 93.2 million buyers made an online purchase on 2019 Black Friday.
2. 30% of all the retail sales take place starting from Black Friday until Christmas.
3. 2019 Black Friday’s in-shopper visits went down by up to 6.2%.
4. The average savings on specials for Black Friday is 37%.

Online Sales Statistics for Black Friday

1. Around 40% of shoppers purchased products online.
2. Black Friday is the year’s best day for online deals for electronics products.
3. Ecommerce giants earning $1 billion annual sales have better performance than smaller platforms.

Black Friday Sales on Desktop vs. Laptop vs. Mobile

1. Black Friday sales worth $2.9 billion occurred through mobile devices.
2. 69% of Shopify purchases were made using mobile phones.
3. Shopping carts of online shoppers were filled with items that are 28% pricier than mobile phone shoppers.

Demographics of Black Friday Shoppers

1. During Black Friday on 2019, the biggest spenders were found to be the millennials.
2. About 94% of the millennials have planned spending around $11 billion on electronic devices.
3. About 90% of the Gen Xers have planned spending up to $31.8 billion on electronics devices.
4. Baby boomers have planned spending up to $12.2 billion for travel.
5. Of the Baby Boomers, Gen Xers, and Millennials, the Gen Xers were the ones who experienced the highest level of regret following their purchase.
6. Out of all the shoppers on Black Friday, around 50.4% of them are women.
7. North Dakota was recorded to be the highest spend state when it comes to sales on Black Friday.

Shopping Stats for Black Friday

1. Amazon landed on first place as the Black Friday Retail Winner in 2019.
2. Amazon made up for around 54.9% of all Black Friday sales.
3. The top deals during the Black Friday sale of Walmart included TVs from brands such as Philips and Samsung, Apple Airpods, and toys from Ryan’s World and Frozen.
4. Black Friday sales of Best Buy offered as much as 40% to 50% off on their technology products.
5. TVs, computers, and smartwatches were some of the best Black Friday sales of Costco.

Best Selling Products on Black Friday

1. Accessories and clothing were the predominant items bought by Black Friday shoppers.
2. The electronic sales on Black Friday came in at the second spot.
3. About 21.9% of shoppers during Black Friday made an in-store purchase of furniture.

Everyone loves deals and stats show that this love is even bigger as far as electronics are concerned. Many people opt to shop online these days. After all, who can say no to checking out your shopping carts while you are sipping your coffee and wearing your comfy PJs?

People’s habits for shopping might have changed yet the Black Friday craze is here to stay.

These Black Friday Spending key trends can help, whether you are a retailer or a shopper searching for the best deals.